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Speedboats vs Lighthouses

Stop adding more speedboats.

Invest in a lighthouse.

Your organization is a tanker. It’s big. It’s slow. It doesn’t turn easily. So what do most companies do? They add speedboats.

AI team here. BI team there. IT pulling one way. Compliance pulling another.

Four boats. Four directions. Maximum effort. The tanker doesn’t move.

Not because the boats aren’t fast enough. But because nobody agreed on where the ship should go.

More speedboats won’t fix a direction problem.

The companies actually moving? They started by building a lighthouse. A clear strategy that every team can see. A shared destination that doesn’t change with the next reorg.

When the lighthouse is there, you don’t need to coordinate every rope. The boats align themselves.

Same boats. Same ship. Completely different outcome.

Before you launch another pilot or reorganize another department, ask:

“Does everyone know where the lighthouse is?”

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