While many organizations aspire to become data-driven, a significant portion of them tends to focus narrowly on the technical aspects of data, treating it primarily as a technical asset. Consequently, their investments and initiatives often center around technology-driven efforts. However, it’s imperative to recognize that technology serves as a means to an end. We believe that it’s crucial to address 4 fundamental questions before plunging into the detailed technical implementation plan: Why, Who, What and How.

1. Why should we harness data within our organization? In other words, what benefits can data bring to our organization?
2. Who are the key stakeholders involved in working with data? This group spans a wide spectrum, including business users, executive management, customers, as well as technical roles like data engineers and data scientists.
3. What systematic approach can be taken to transform raw data into tangible value? This process involves a step-by-step blueprint for deriving value from data.
4. How can we effectively achieve our data-driven aspirations? This involves the integration of technology and a robust data management practice, aligning the data perspective with the overarching business and organizational objectives.