Lessons learned by Data Aliens

What if UFOs Learned from Our Data Behaviour?

An alien hovers over a company. Looks through the windows. Takes notes:

• Top floor: two executives playing rock-paper-scissors to settle a strategy decision. Dashboard glowing in the corner. Untouched.
• Middle floor: “I DECIDE.” No data cited. Just seniority and gut feeling.
• Other side: a perfectly built dashboard. Nobody’s looking.
• Bottom floor: a team panicking around a KPI screen. Not because they planned for this. Because they didn’t.

The alien processes his notes.

Conclusion: “OK, so if you have data: DON’T USE IT!!”

Hard to argue with the logic.

This is what “data-driven” actually looks like in most organizations. Decisions by hierarchy. Dashboards for nobody. KPIs only checked when something’s on fire.

The alien isn’t wrong. It just described what it saw.

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