Everything Green. Nobody Happy

The data team is celebrating.
The business is furious.

Same team. Same week.
Two completely different realities.

Data Team Success Metrics:

• Pipeline uptime: 99.9% ✅
• Tickets closed: 847 ✅
• Dashboards shipped: 34 ✅
• Catalog assets: 500 ✅

Business Data Experience:

• Decisions based on data: 12% 🟧
• Insight adoption rate: 8% 🟧
• Trust in data: 3/10 🟧
• Dashboards actually opened: 4 out of 34 🟧

Everything is green. And the business still doesn’t trust the data.

Because your data team is measured on outputs.
The business experiences outcomes.

And right now, those two things are completely disconnected.

A dashboard nobody opens is still a closed ticket.
A pipeline running perfectly on the wrong data is still green.
500 catalog assets nobody uses is still a milestone.

You get what you measure.

Your data strategy is only as strong as the metrics you use to track it.

Measure activity, and you’ll get a busy data team.
Measure business impact, and you’ll get sustainable change.

The right metrics don’t just report on your data strategy. They shape it.

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